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DotToGo Internet Marketing Services

Over 75% of web users find what they are looking for by using search engines. DotToGo supports your sales and marketing goals by not only increasing site traffic, but also converting visitors into repeat customers. We strive to drive growth and profit on the Internet for your company with the appropriate blend of technology and strategy.

DotToGo's strategic approach may include a combination of elements tailored to achieve your online objectives:

Search Engine Optimization (SEO)
One of the most important considerations when building a web site is optimizing your site for the various search engines. Every search engine ranks web pages differently. For some the page title is most important. For others it's Meta Tags or Key Words appearing in the first paragraph of the page. Every page we create will have the following:
  • An appropriate page title.
  • Key word Meta Tags.
  • Description Meta Tags.
  • Key words appropriately worked into the first paragraph of the text.
  • No tiny text. Several search engines consider tiny text as an attempt to spam and will NOT index the web page.
  • No invisible text. Several search engines consider invisible text as an attempt to spam and will NOT index the web page.
  • All graphics will include key words in the Alt Text field. Several search engines take into consideration the Alt Text when indexing a site.
  • All pages will include Comment Tags with prominent Key Words. Several search engines take into consideration the Comment Tag when indexing a site.
  • All web page redirects will be done using Java Script. Several search engines consider Meta Refresh tags as an attempt to spam and will NOT index the web page.
  • At least one navigational method on each page will be Text Links.
  • Several search engines cannot spider navigational image map links.
  • URL strings will contain relevant key words.

To help ensure that your web site is indexed by the top twelve major search engines we will manually submit your site. We then submit your site to directories and free listing opportunities.

Linking Strategies
Link popularity plays an important role in the visibility of your web site. Without other sites linking to you, you're unlikely to climb to the top of the search results. Reciprocal linking will increase your ranking in Google, Yahoo, MSN, AOL ,Toema and many other search engines.

Our in-depth analysis of your web site and its linking structure will identify your strengths and weaknesses and tell you exactly what you need to do to increase the link popularity of your web site.

Steps in our analysis of your web site:

  • Check the quality of your current incoming links
  • Rate your site against competitors
  • Evaluate your performance on highly competitive search engines
  • Check your web site's internal linking structure
  • Calculate your use of keywords and keyword phrases in internal and external linking text
  • Assess the content of your site for link value
  • Make suggestions for layout of site content to increase link value
  • Make recommendations on to increase your link popularity
Target Emails
DotToGo has partnered with Constant Contact ®, Do-It-Yourself Email Marketing™, the leading web-based email marketing service for small businesses and associations. Constant Contact makes it easy and affordable to build and manage permission-based email lists, create and send eye-catching HTML email newsletters, announcements and promotions, and track email campaign results.

Constant Contact is Packed with Powerful Features:
  • Builds and manages permission-based email lists of all sizes
  • Creates eye-catching HTML email campaigns in minutes
  • Over 75 customizable email templates (or start from scratch)
  • Measures email campaign results instantly - see opens & clicks
  • Email deliverability rates exceed 97.5%
  • CAN-SPAM Act compliant
  • Low monthly fees start at just $15
    Try it free for 60 days!

Pay-Per Click
Pay-per click (PPC) advertising is a method of advertising offered by some of the biggest search engines and web directories, such as Google and Overture. Advertisers bid on search terms or keywords, with the highest bidder getting the first search engine result ranking etc. Every time someone clicks on your sponsored link, you pay your bid amount. If people don't click on your link, you pay nothing, although they will still see your ad. Bid amounts for each keyword typically range from a few cents to a couple of dollars a click-through, depending on the current demand for your chosen keywords.

Unlike regular free search engine listings which can take weeks or months to list your website, PPC advertising can be set up very quickly, and can direct large volumes of traffic to online business within days. The future of search engine marketing, PPC advertising is fast becoming the most popular way for businesses to maximize the return on their Internet advertising budgets!

Feel free to contact one of our pay-per-click experts to find out how you can begin to drive targeted traffic to your website or for advice on doing it yourself check out our comprehensive Pay Per Click Advertising sections.

Live Support

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